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Published/Aired: 
May 2009

Also From This Campaign 3

Description

Film advertisement created by TBWA, United States for iPhone, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
CD / AD / JrAD: Alain Briere, Drew Stalker, Parker Grant
SrCW: Alicia Dotter, Allan Manaysay
Producers: Hank Zakroff, Francesca Moore
Production Co: Green Dot Films
Directors: Mark Coppos, Virginia Lee
DP: Rebecca Baehler
Editorial Co: Nomad Editing Company, Inc
Editor: Jared Coller
Post Co: CO3, Brian Robinson, Stefan Sonnenfeld
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Guest's picture

These Apple ads are, and have been for years, very effective demonstrations of what the phone can do - and there's no denying that. But I see them as nothing more than simple in-store demo videos. There's nothing "creative" about them.

Guest
Guest's picture

These iPhone ads have no concept whatsoever. They are well produced, but totally straight. If they weren't for Apple, no one would pay any attention.

Guest
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