Full of Possibilities

Agency Network: 
July 2018


A backpack is not just a container, but first and foremost a traveling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: “What is your Invicta full of?”

Film advertisement created by Havas, Italy for Invicta, within the category: Personal Accessories.

Advertising Agency: Havas, Milan, Italy
Chief Creative Officer: Giovanni Porro
Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Senior Art Director: Michele Sartori
Senior Copywriter: Anita Rocca
TV Producers: Silvia Lo Cascio, Davide Signorelli
Account Supervisor: Chiara Colombo
CDP: The Family
Executive Producer: Lorenzo Ulivieri
Producer: Annalisa Bronzi
Director: Edoardo Lugari
DOP: Marcello Dapporto
Editor: Nicola Mucelli
Colorist: Daniel Pallucca
Post-production: Jacopo Ardit
Music: PapaMusic
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