It Can Happen
Description
Film advertisement created by Leo Burnett, United States for Invesco, within the category: Finance.
Global Creative Director: Mark Tutssel
Executive Creative Director: Susan Credle
Creative Directors: Sarah Block, Eric Routenberg
Art Director: Sarah Block
Copywriter: Eric Routenberg
Executive Producer: Ron Nelken
Producer: Sean Pinney
Production Company: Anonymous Content
Director: Markus Walter
VFX / SPX: Method
Editorial: White House
Editor: Rick Lawley
Music Producer: Die Knodel
Took me the 2nd time through to accidentally see that the net has statistics lines, then I was "OHHHHHHHH so the blocks were graphs and charts". I couldn't see the tiny lil (indented, being silver doesn't help at all) writings next to the colourful stuff cuz the attention is at the disaster. Works once you see it twice. My fav was the first part :) Smack!
Nice to start the day watching an ad with an idea, good job.
why in all the situations a woman is present, except for the riding man? at first time i thought it refers to woman abuse.
Everybody is creative, be yourself.
delivers the message in a cute way.. love it
What exactly is an 'accidental investment'? I find this notion very hard to rationalize.
Good idea. Beautiful execution. Good job Leo, on taking on Susan Credle. It shows.
Engaging and funny, though I was disappointed with the copy. At first I thought it would have something to do with people struggling with statistics, the 'accidental investment' link seems a little tenuous imo.
Engaging and funny, though I was disappointed with the copy. At first I thought it would have something to do with people struggling with statistics, the 'accidental investment' link seems a little tenuous imo.
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