The IOC just launched the second phase of its “Best of Us” campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world.
For this latest effort, Cole & Weber created an animated TV spot titled “All Together Now.” The spot was directed by the brilliant young French directing duo, FX & Mat of Nexus Productions. In the spot, six larger-than-life Olympic athletes are depicted literally pulling countries together with rope, symbolizing the world coming together in the spirit of Olympism through the super-human effort of athletes and fans.
“All Together Now”
Film advertisement created by Cole & Weber, United States for International Olympic Committee, within the category: Recreation, Leisure.
Executive Creative Director: Todd Grant
Art Director: Scott Fero
Copywriters: Jake Baas, Greg Lane
Executive Producer / Broadcast Producer: Pete Anderson
Production Company: Nexus Productions
Director: Fx & Mat
Executive Producers: Charlotte Bavasso, Christopher O’Reilly
Head of Production: Julia Parfitt
Producer: Christine Ponzevera
Project Lead: David Fleet
Animation: Nexus Productions
Compositing: Nexus Productions
Sound Design: Wave, London
Sound Designer: Stuart Welch
Music: Brains and Hunch
Producer: Tonic/Susan Stone