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Agency Network: 
Published/Aired: 
August 2009

Description

The IOC just launched the second phase of its “Best of Us” campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world.

For this latest effort, Cole & Weber created an animated TV spot titled “All Together Now.” The spot was directed by the brilliant young French directing duo, FX & Mat of Nexus Productions. In the spot, six larger-than-life Olympic athletes are depicted literally pulling countries together with rope, symbolizing the world coming together in the spirit of Olympism through the super-human effort of athletes and fans.

“All Together Now”

Film advertisement created by Cole & Weber, United States for International Olympic Committee, within the category: Recreation, Leisure.

Advertising Agency: Cole & Weber United, USA

Executive Creative Director: Todd Grant

Art Director: Scott Fero
Copywriters: Jake Baas, Greg Lane

Executive Producer / Broadcast Producer: Pete Anderson

Production Company: Nexus Productions
Director: Fx & Mat
Executive Producers: Charlotte Bavasso, Christopher O’Reilly

Head of Production: Julia Parfitt

Producer: Christine Ponzevera

Project Lead: David Fleet

Animation: Nexus Productions
Compositing: Nexus Productions
Sound Design: Wave, London
Sound Designer: Stuart Welch

Music: Brains and Hunch
Producer: Tonic/Susan Stone
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Guest's picture
Guest
alexander_bickov's picture

Beautiful animation

alexander_bickov
Activity Score 3281
Grace Bastien's picture

Love it.

Grace Bastien
Guest's picture

yeah

Guest
Arkadiusz's picture

Great

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

superb

Guest
dearabby's picture

That's hot! It makes me wish for things that may never be, but it makes me hopeful to think about them nonetheless.

dearabby
Activity Score 106
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Guest's picture

very inspirational!!! Absolutely love it!!!

Guest
Guest's picture

Is the IOC bringing cheaper airfares lol

Guest
Guest's picture

chevre ha saludos amigos

Guest
mykarocks's picture

this is just too brilliant I love it

mykarocks
Activity Score 16
rkdigital's picture

best of us fu**ing good and touching

rkdigital
Activity Score 116
Art Director
Guest's picture

that was mad fresh, so creative!!!

Guest
Maliheh's picture

i looooooooooooooooved it ;)

Maliheh
Activity Score 79
Graphic Designer at graphic designer |

wt da?

Sydney based jake's picture

emotional and positive, Perfect!

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
Guest's picture

great animation :)

Guest
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