Ad Psych Field Trip

Agency Network: 
Published/Aired: 
October 2021

Description

Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos.

Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.”

Film advertisement created by Intermark Group, United States for Intermark Group, within the category: Agency Self-Promo.

Agency: Intermark Group, United States
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