What about me?

Agency Network: 
March 2021


"What about me? What about me? What about me?" (« Et moi ? Et moi ? Et moi ? ») All parents of large families hear these little words dozens of times a day. Like a cute and heady tune, they punctuate the days of one family in five in France. The latest Intermarché film, created by Romance and directed by Rudi Rosenberg (also the father of "Maman, la plus belle du monde", "Je t'aime trop" and "Juste une petite question") follows the daily life of one of these families with tenderness and poetry.

In French, the saying goes: « Famille nombreuse, famille heureuse » ("Large families, happy families"). Well, large families will be happy to learn that Intermarché is offering them 10% off card benefits on more than 1,700 everyday products. Enough to make smaller families jealous and likely to say: “What about me?”

Film advertisement created by Romance, France for Intermarche, within the category: Retail Services.

Advertising Agency: Romance, Paris, France
Production: Division
Music Production: Schmooze
Brand CEO: Vincent Bronsard
Brand Strategic And Operational Marketing Director: Camille Sassi
Brand Marketing And Communication Director: Anne-Marie Gaultier
Brand And Communication Director: Anne Guivarc'h
Brand And Communication Manager: Perrine Vignon
Brand Advertising Manager: Aurelie Ansart
Project Manager: Mallorie Baluteau
Agency CEO: Christophe Lichtenstein
Executive Creative Director: Alexandre Herve
Copywriters: Alexandre Herve, Philippe Pinel
Art Director: Julien Rezette
Head Of Strategy: Jerome Lavillat
Associate Directors: Marie-Laure Dangeon, Emilie Franck
Account Director: Arthur Amis
Project Manager: Mathilde Cuveillier
TV Producer: Emilie Talpaert
Director: Rudi Rosenberg
Music: Michel Magne
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