Agency Network: 
October 2020


Léon is 6 years old. And 6 is the age of questions. His parents' day is therefore punctuated by the "Why", the "What? "and "How come? ". But 6 years old is also the age when one can still improvise answers by unscrupulously abusing the trust that children have in their parents. Phew.

There is one question, however, which is much more difficult than all the others: it is THE question. The one that all children ask every day to all parents, sometimes several times a day. The one to which a different answer must be found each time.

Film advertisement created by Romance, France for Intermarche, within the category: Retail Services.

Advertising Agency: Romance, France
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