Elasticity

Agency Network: 
Published/Aired: 
March 2016

Description

The special cinema ad only for screening on the movie theatre screen. The spot intrigues the audience with the seeming screen transformation. It announces the ad message "about the durable and elastic furniture upholster" with the elastic embossing of the sofa from the screen.

Film advertisement created by mfive, Russia for Interior Club, within the category: House, Garden.

Advertising Agency: mfive creative group, Moscow, Russia
Creative Director / Copywriter: Marina Majorova
Art Director: Maksim Buchenkov
Production company: mfive
Director: Maksim Buchenkov (mfive)
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Highest Rated

Phil Lestino's picture

boohoo......it won't play!

Phil Lestino
Activity Score 1682
Pushkaraj Shirke's picture

Smart :)

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

Adaddicted's picture

Courageous attempt!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

tirthomitro's picture

truly out of the box

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

satrianee's picture

way to go... excellent.

satrianee
Activity Score 3748
xcreativity's picture

love it!! congrats!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
Phil Lestino's picture

boohoo......it won't play!

Phil Lestino
Activity Score 1682
silvi's picture

Wooooow! Scary but good!!!!!!

silvi
Activity Score 4170
Copywriter
mosho's picture

brilliant!

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Appolonia's picture

really ...funny! like it

Appolonia
Activity Score 298
Copywriter at memark branding agency
angieraj's picture

Honestly I thought it was mediocre, I can see how it could create an impact on a movie screen, but the idea is hardly out of the world as such.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

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