Agency Network: 
Published/Aired: 
December 2020

Description

For the international day of the fight against gender violence we launched a video inviting to question relationships.

Many women are unaware that they are living in an abusive relationship. Since they normalize behaviors that are actually psychologically determined as "harmful" which over time becomes physical violence.

The video was made using the TikTok matching game as a resource. In this way we connect with a young public to prevent violence from the moment of their courtship.

Film advertisement created by Verbo, Panama for Instituto Nacional de la Mujer, within the category: Public Interest, NGO.

Advertising Agency: Verbo, Panama, Panama
Productora: Latido
Productora Ejecutiva: Jenny Phillips
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