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Agency Network: 
March 2018


‘W.O.’ becomes ‘’ in a campaign by for the Maria da Penha Institute.

Film advertisement created by, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Advertising Agency:, São Paulo, Brazil
Chief Creative Officer: Guilherme Jahara
Executive Creative Director: Fabio Astolpho
Art Directors: Sérgio Klemtz , André Batista
Copywriters: Armando Araújo , Pedro Maneschy
Content Team: Carol Rocha, Pierre Francisco
Agency Producers: Iara Demartini , Fernanda Moura
Motion Graphics: Wesley Martins
Audio Producer: Antfood
Photographers: Stephen Lovekin / Variety/REX/Shutterstock, Brendan McDermid / Reuters/Latinstock, Steve Eichner / Penske Media/REX/Shutterstock
Art Buyer: Izabel Abreu
Retouch: Marcio Lima
Final Artwork: Elton Santos , Ricardo Martinelli
Chief Strategy Officer: Juliana Nascimento
Marketing / PR: Mônica Gelbecke, Janaina Langsdorff
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