CPAs count the dots. CMAs connect them. So, to convince ordinary accountants to get our advanced credential, The Gate, New York visualized some of their fears and frustrations.
Film advertisement created by The Gate, United States for Institute of Management Accountants, within the category: Public Interest, NGO.
Chief Creative Officer: David Bernstein
Art Director: Charlie Williamson
Copywriter: David Bernstein
Agency Producer: Bob Shriber
Production Company: Station Film
Director: Brendan Gibbons
Producer: Geoff Clough
Post Production: Gattie and Lopez
Editor: Chuck Willis