Agency Network: 
December 2020


“Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do.

Film advertisement created by Area 23, United States for Insmed, within the categories: Health, Pharmaceutical.

Advertising Agency: Area 23, USA
Production Company: Roof Studio
Creative Directors: Guto Terni, Vinicius Costa, Lucas Camargo
Executive Producer: Marcus Lansdell
Head of Production: Vanderlei Santana
3D Lead: Heber Conde
Story Lead: Guto Terni
Storyboard: Estevao Chromiec
Animation Lead: Bruno Celegao Monteiro
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