Breaking from March, “The Voice of Change” campaign aims to disrupt the status quo dictating that women must put up with bladder weakness. It communicates that with INNOVO they can stop tolerating bladder weakness and take control of their lives; instead of feeling ashamed and limited, women will feel understood, hopeful and empowered.
Film advertisement created by Quiet Storm, United States for Innovo, within the categories: Health, Personal Accessories.
Creative Directors: Trevor Robinson, Neal Colyer
Planner: Anna Coscia
Copywriter: Robyn Bowman
Account Director: Stuart Crossman
Agency Producer: Alex Azis
Director/ Production Co: Trevor Robinson / Quiet Storm Productions
Producer: Alex Azis
DoP: Ian Murray
Editor: Andrew Fraser, David Owen / Quiet Storm Productions
Post Production: Quiet Storm Productions
Sound Design: Creative Outpost