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Start Bleating Knitting

Agency Network: 
Published/Aired: 
November 2020

Description

Now in its 18th year, the Big Knit Campaign asks the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 25p to Age UK for every woolly creation, which makes a difference to the lives of older people all over the UK.

The six videos feature sheep telling people to put their wool to good use and “start bleating knitting” by joining The Big Knit. Ewe heard it here first.

Film advertisement created by BMB, United Kingdom for Innocent, within the category: Non-Alcoholic Drinks.

Advertising Agency: BMB, UK
Chief Creative Officer: Matt Lever
Creatives: Will Marsden, Jordan Down
Head of Strategy: Mel Arrow
Junior Planner: Ellie Malpas
Account Director: Matt Bonny
Production Company: CYLNDR
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