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Not made for you

Campaign
Agency Network: 
Published/Aired: 
May 2008

Also From This Campaign 3

Description

Film advertisement created by Happy Soldiers, Australia for Inner Circle Rum, within the category: Alcoholic Drinks.

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XL's picture

Soooo.... if its not made for me, why are you trying (desperately) to sell it to me?

OH! Reverse psychology. Now I get it. Man, I REALLY want some of that very badly advertised rum now.

This campaign is shite from top to bottom. If you're going to play the reverse psychology card, you just have to do better than this. Way better. Because based on this stuff, they're absolutely right. It's not for me and I'm staying far away from it.

XL
Activity Score 214
petek's picture

not made for me eigther

petek
Activity Score 1894
Creative Director
Angie-jude's picture

I think they really wanted to show their idea of "the-wannabe" but didn't know where... they have sense of humour, they just didn't know how to sell the product.
Very, very bad.

Angie-jude
Activity Score 28
Semillero de Creativos Mexico
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