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Winter, Competitive

Campaign
Agency Network: 
Published/Aired: 
November 2010

Also From This Campaign 2

Description

Chief Creative Officer: Rob Schwartz
Group Creative Director: Kerry Feuerman
Creative Director: Bob Rayburn / Patrick Condo
Art Director: Chase Madrid
Copy Writer: Chris DeNinno
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: David Hoogenakker
Managing Director: Walt Smith
Account Director: Dan Pardo
Account Person: Bryan Reugebrink
Business Manager: Robin Rossi
Production Company: Mothership, USA
President: Ed Ulbrich
Executive Producer: Tanya Cohen

Director of Photography: Mattias Montero
Visual Effects by: Digital Domain
President of Commercial Division: Ed Ulbrich
Executive Producer: Jim Riche
VFX Supervisor: James Atkinson

VFX Producer: Nicola Wiseman

VFX Coordinator: Stephanie Escobar

Matte painter: Dark Hoffman

Houdini fX Artist: Youngsam Suh
Maya fX Artist: Wayne Hollingsworth

Maya fX Artist Ken Jones

Lighting: Kenny Jackson
Roto Artist: Hilery Copeland

Flame Compositor: Jeff Heusser, Lisa Tomei
Nuke Compositor: Robin Graham, Beejin Tan

Tracking: Michael Lori
On-set Integration: Jesse James Chisolm
Music Company: Elias
Sound Designer: 740 Sound Design / Andrew Tracy
Mix House: Play


Film advertisement created by TBWA, United States for Infiniti, within the category: Automotive.

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA

Director: David Rosenbaum
Producer: Julien Lemaitre
CG Supervisor: Lee Carlton
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Highest Rated

morse's picture

This is totally crazy. Puzzled by the idea...

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture

This is totally crazy. Puzzled by the idea...

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture

Under an avalanche of competition, Infiniti made a 'don't beat your neighbour, trash his car' ad and hoped it would snowball. Remember kids, the only way to show you drive a better car is to demolish the rest. "Limited engagement", indeed.

CuriousPencil
Activity Score 4225
Copywriter
redkedscom's picture

I like the idea. I don't understand how they use BMW brand in their commercial, how it works?

redkedscom
Activity Score 59
Art Director
krautland's picture

the car for douchebags.
also: an ad by douchebags.

krautland
Activity Score 3216
Art Director at erm... no calls please.
New Nice and Fun's picture

+1 Krautland! Does it make me want to buy this car ? Hell no!

New Nice and Fun
Activity Score 377
sirvan's picture

Very weak connection between the snowball and the car.

Shame certain clients are willing to spend so much money on so little thought.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

JeffP's picture

Oups, I forgot to laugh. I'll watch it again and convince myself it's funny.

JeffP
Activity Score 810
Marketing Manager at TomTom
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