NFINITI has assembled a host of Olympians and Ironmen taking part in their extreme sports to promote its Intelligent All-Wheel Drive (AWD) range of cars, in its latest campaign from TMW Unlimited.
The sportsmen and women include Emilie Morier, Maurice Clavel and Gordon Benson and the film shows them swimming in freezing alpine lakes, running across wind swept mountain tops and cycling down switch-backs to highlight the parallels between their dedication and INFINITI’s AWD technology. AWD allows drivers to safely react and adapt to changing road conditions.
Film advertisement created by TMW, United Kingdom for Infiniti, within the category: Automotive.
Creative Director: Mark Urey
Art Director: Chris Micklefield
Copywriter: Becks Wardell
Account Director: Charlie Taylor
Campaign Manager: Katie Collings
Influence Manager: Rose Olander
Agency Producer: Helen Jackson
Photography: Romain Bourven / PWL
Director / Production Company: Frederic Dano / PWL
Producer: Anthony Sharpe / PWL