In Dubai, 83% of the population is composed of expats. Since social recognition is an important factor when deciding to buy a luxury item, that can be a problem for selling a car like INFINITI's.
Our solution is to do a simple intervention at the showroom and offer a deal to possible customers. If they bought the cars, we would publish a press ad in their hometowns, sharing the good news with family and friends.
An old-fashion press used to convince someone to buy a car thousands of miles away from where it was published.
Film advertisement created by MulleLowe, United Arab Emirates for Infiniti, within the category: Automotive.