Agency Network: 
Published/Aired: 
November 2018

Description

In Dubai, 83% of the population is composed of expats. Since social recognition is an important factor when deciding to buy a luxury item, that can be a problem for selling a car like INFINITI's.

Our solution is to do a simple intervention at the showroom and offer a deal to possible customers. If they bought the cars, we would publish a press ad in their hometowns, sharing the good news with family and friends.

An old-fashion press used to convince someone to buy a car thousands of miles away from where it was published.

Film advertisement created by MulleLowe, United Arab Emirates for Infiniti, within the category: Automotive.

Advertising Agency: MullenLowe MENA, Dubai, United Arab Emirates
Creative Directors: Miguel Dianda, Alfonso Arbós, Tomas Lavagno
Art Director: Rodrigo Nakaza
Copywriter: Marcelo Zylberberg
Editor: Mohammed Jawad
Production: Dejavu, Satori
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kleenex's picture

I like the idea.

kleenex
Activity Score 57885
Web Designer/Developer
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