In Real Life

Agency Network: 
October 2017


Bullying prevention social activist Monica Lewinsky has launched a new PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?”

The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person – a fact all too easy to forget in today’s online culture.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Global: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Officers: Danilo Boer, Marcos Kothlar
Associate Creative Director / Art Director: Bianca Guimaraes
Associate Creative Director / Copywriter: Roberto Danino
Head of Integrated Production: David Rolfe
Executive Producer: Angela Narloch
Head of Music Production: Rani Zarina Vaz
Account Directors: Steven Panariello, Lindsey Cash, Carrie White
Account Executive: Nora Stanton
Planning Director: Christina Stoddard
Junior Brand Planner: Dexter Blumenthal
Engagement Planning Director: Yin Chung
Communications Planner: James Mullally
Influencer Manager: Lucy Bennett
Director of Business Affairs: Bernadette Naughten
Production Company: BBDO Studios
Director: Win Bates
BBDO Studios Lead: Michael Gentile
BBDO Studios Manager: AJ Rowe
Executive Producer: Persis Koch
Edit: Work Editorial
Editors: Adam Witten
Producer: Jamie Perritt
Color / Finish: The Mill
Colorists: Fergus McCall, Corey Brown
2D Assist: Kyle Zemborain
Producer: Luis Martin
Mix: Heard City
Audio Mixer: Dan Flosdorf
Executive Producer: Gloria Pitagorsky
Music: Human
Composer / Creative Lead: Andy Bloch
Executive Producer: James Dean Wells
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