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In crescendo

Published/Aired: 
June 2007
Advertising Agency: Tandem DDB, Spain
Creative Director: Albert Astorga
Art Directors: Jaume Badia, Ferriol Tugues
Agency Producer: Vicky Monino
Production Company: Agosto
Director: Nacho Gayan
Executive Producer: Rafa Montilla
Line Producer: Toni Moreno
Director of photography: Paco Femenia
Post-production: Metropolitana
Music: BSO Alla Turca
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copywriter.txt's picture

Great film. It was inspired in this:

copywriter.txt
Activity Score 828
Copywriter
brain123's picture

Basically the same...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
copywriter.txt's picture

But credits for who saw this and said "this can be a kick ass film".

copywriter.txt
Activity Score 828
Copywriter
Boony wants a beer's picture

Basically the same? It's exactly the same. Looks great, but they should at least have waited a while. At least "Balls" didn't rip off Letterman straight away, so people didn't immediately know it was a copy.

Boony wants a beer
Activity Score 380
Art Director
Axxl's picture

I don't understand this film at all. Why are these sticks build on the car? And why are there these bottles? Is it a famous song? Sorry, I'm confused. Please help me.
And the idea is stolen. Hmm....

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
copywriter.txt's picture

The song is Alla Turca: Allegretto, the third movement of Piano Sonata nº11 of from Mozart.

copywriter.txt
Activity Score 828
Copywriter
Umlaut's picture

I feel let down now that I know it was stolen

Umlaut
Activity Score 199
Creative Director |

Umlaut

kalpesh78's picture

Geat film if its not 'inspired'.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

otto54's picture

This film is great even if it was inspired by a street artist.
All the greatest idaes come from an everyday life inspiration. But use that for a client difficult like Audi is very impressive.
Bravissimi.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

copywriter.txt's picture

I share the same opinion.

copywriter.txt
Activity Score 828
Copywriter
hrd2mpress's picture

why does honda 'cog' come to mind? it's not the same but yet...

hrd2mpress
Activity Score 62
Creative Director
Steeef's picture

Sometimes advertising is so simple...

Just claim somebody else its idea and hope to get away with it...

Overall i think it lame!

And you call yourself creative...

Steeef
Activity Score 135
Art Director
juliangray's picture

I love the idea, couldnt think how they came up with that...
but when i findout that they didnt had that idea and the only decided to use someones performance in a film, i cant avoid to feel some dissapointment

juliangray
Activity Score 987
Art Director
puppiepoppy's picture

SOME ARTIST HAS DONE THIS EXACT STUNT BEFORE. THEY PUT ON A PAIR OF ROLLERSKATES AND DID THE SAME THING.

So, DDB ripped it off without sharing the credit?

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Beatboxer's picture

I saw the original long time ago, and was amazed. It's a brilliant idea.

This is an authentic rip-off, but a GOOD one, at least. The ending is very well chosen. :)

Beatboxer
Activity Score 1517
Copywriter
sL.'s picture

a bad ending......

sL.
Activity Score 12
Art Director
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