From A to B without the &#%!

Agency Network: 
October 2021


Imove is a car subscription service based in Norway. This is their first international campaign, where they wanted to show that subscribing to a car is way better than owning one. The result was a universe where two somewhat identical neighbours live pretty identical lives, but where one of them has made a somewhat smarter choice when it comes to car ownership. And smarter choices leads to a less stressful life.

Film advertisement created by JCP, Norway for imove, within the categories: Automotive, Professional Services, Transport.

Advertising Agency: JCP PRAD, Oslo, Norway
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