Imove is a car subscription service based in Norway. This is their first international campaign, where they wanted to show that subscribing to a car is way better than owning one. The result was a universe where two somewhat identical neighbours live pretty identical lives, but where one of them has made a somewhat smarter choice when it comes to car ownership. And smarter choices leads to a less stressful life.
Film advertisement created by JCP, Norway for imove, within the categories: Automotive, Professional Services, Transport.