First commercial shot on an IMAX camera

Agency Network: 
July 2016


The commercial was shot over three days in South Africa earlier this year using the new IMAX ALEXA 65 camera – the same camera that was recently featured in the mega-blockbuster movie, Captain America: Civil War.

Film advertisement created by Mistress, United States for IMAX, within the category: Recreation, Leisure.

Advertising Agency: Mistress, Los Angeles, USA
Executive Creative Director / Partner: Damien Eley
Associate Creative Director: Lixaida Lorenzo
Copywriter: Adam Wagner
Project Manager: Iman Forde
Producer: Dave Horowitz
Director: Ash Bolland
Production Company: Interrogate
Managing Director: Jeff Miller
Executive Producer: George Meekrer
Producer: Tara Riddell
Director of Photography: Lachlan Milne
Editor: Andy McGraw / Cartel
Assistant Editor: Vanessa Yuille
Head of Production: Meagen Carroll
Executive Producer: Lauren Bleiweiss
Managing Director / Partner: Marc Altshuler
Post Production: ​Framestore London
VFX Producer: Christopher Gray
VFX Supervisor: Leonardo Costa
FX TD: Tim Jenkinson
Animation: Joseph Kane
Compositors: Jack Fisher, Matthew Thomas, Saruta Pisanwalerd, Pedro Sabrosa, Ben Cronin, Vanessa Duquesnay, Sherrine Byfield
Paint & Roto: Elise Smulova, Sam Curtis, Kane Herd
Heiro: Lawrence Glew
Flame: Tim Greenwood / Tri Do
Labs: Tom Lewis, Matthew McHugo
Colourist: Simon Bourne
Score: Joel Douek
Sound Facility: Formosa
Supervising Sound Editor: Per Hallberg
1st Assistant Sound Editor: Philip D. Morrill
Sound Designers: Ann Scibelli, Peter Staubli, D. Chris Smith
Sound FX Recordist: Charlie Campagna
Sound Editorial: Formosa
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GP1's picture

I am wanting your budgets

Activity Score 123
halaby87's picture

could be much better

Activity Score 10512
Other at Health Communications Egypt |


kleenex's picture

not that bad.

Activity Score 58777
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