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Agency Network: 
Published/Aired: 
September 2020

Description

A reimagined prequel to the iconic tale of the tortoise and the hare, the underlying campaign message is that a great day starts the night before with a great night’s sleep. 

Film advertisement created by Mother, United Kingdom for IKEA, within the category: Retail Services.

Advertising Agency: Mother UK
Executive Creative Directors: Ana Balarin, Hermeti Balarin
Creative Directors: Thom Whitaker, Danielle Outhwaite-Noel
Art Director: Anthony Montagne, Oli Rimoldi
Copywriter: Anthony Montagne, Oli Rimoldi
Agency Producer: Jenny Fann
Production Assistant: Ellie Thornton
Account Director: Lou de Keyzer
Production Director: Giedre Minotaite
Strategy: Scarlett Spence, Imogen Carter
Production Company: Pulse
Director: Sam Pilling
Pulse Producer: Chris Harrison
Pulse DOP: Stephane Fontaine
Post: David Keegan / NineteenTwenty
Editing: Paul Hardcastle / Trim
Music: Witness The Fitness, Roots Manuva
Composer / Arranger: Rodney Smith
Music Consultant: Arnold Hattingh / Theodore
Sound: Sam Ashwell / 750mph
Voiceover: Per Mattson
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