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The Climber

Agency Network: 
Published/Aired: 
September 2011

Description

Film advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Advertising Agency: Forsman & Bodenfors, Sweden
Agency Producer: Magnus Kennhed
Creatives: Silla Levin, Marcus Hägglöf, Rickard Hallberg
Production Company: Folke Film
Producer: Joi Persson
Director: Tomas Mankovsky
DOP: Göran Hallberg
Post Production House: Swiss
Offline Editor: Thomas Lagerman
Composer: Burl Ives
Cover: Martin Landquist
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Highest Rated

Temple's picture

What happened to the simple VS complicated IKEA mantra....

Temple
Activity Score 11341
Creative Director
Temple's picture

What happened to the simple VS complicated IKEA mantra....

Temple
Activity Score 11341
Creative Director
Ceballos's picture

I love it!

Ceballos
Activity Score 621
Copywriter
JeffGreenhouse's picture

Beautiful! The background of the whole spot is so IKEA, but the activity in it is so delightfully playful. I really like when they let loose and lighten up (like when they remodeled a subway car like an apartment).

JeffGreenhouse
Activity Score 310
hawaiian loop's picture

♥♥♥♥

hawaiian loop
Activity Score 47

strange days

Troll's picture

I really like this. Glad to see Ikea is there to help out when you get shafted by a lettings agent who dupes you into renting a place that defies the laws of physics.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

kleenex's picture

interesting, but I am not liking that much.

kleenex
Activity Score 58797
Web Designer/Developer
sirvan's picture

This makes it seem like a maze. Which is probably the opposite of what they wanted to communicate.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

chouette's picture

I do love this one. quite unique

chouette
Activity Score 69
Taylormade's picture

Excellent... Eye catching. Entertaining. Memorable. Plus the product looks great.

Taylormade
Activity Score 408
morse's picture

Very unique. Cool.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

velle's picture

i like how that made me feel: lighthearted, playful

velle
Activity Score 1550
Copywriter
Klinn's picture

Visually the thing is fantastic. It doesn't feel like IKEA to me. Feels more like something Target might do. But I still love this.

Klinn
Activity Score 37
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