In a minimalistic yet clever new tv commercial, IKEA and DDB Brussels announce the arrival of the summer collection. While you enjoy the iconic opening notes of Otis Redding’s My Girl, the sun slowly rises for the new day to begin. After a couple of seconds, the blue background and the yellow rising sun appear to be something else: the well-known IKEA logo. If this cheerful commercial doesn’t make you look forward to summer, we don’t know what will.
Film advertisement created by DDB, Belgium for IKEA, within the categories: House, Garden, Retail Services.
Client Contacts: Peter Jongert, Kaat Van Noten
Creative Direction: Kwint De Meyer, Dieter De Ridder
Creation: Jonas Caluwé, Jan Schoofs, Jonathan D'Oultremont
Editing & Motion Design: Sven Verfaille
Strategy: Dieter Riemaeker, Jan Lammens, Fiona Boyle
Account Management: Melissa Bekaert, Sofie Hoorens
TV Producer: Loes Fierens
Sound Studio: Raygun
Sound Production: Lien Ongena, Peter Baert
Music: Otis Redding