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Agency Network: 
Published/Aired: 
August 2013

Description

Film advertisement created by SCPF, Spain for IKEA, within the category: House, Garden.

Advertising Agency: *S,C,P,F…, Spain
Creatives: Toni Segarra, David Caballero
Account Handling: Natalia Cazcarra, Alba Bobillo, Laura del Burgo
Producer: Lorena Toquero
Director: Pep Bosch
Production company: Garlic
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EduardoJBPOLLO's picture

¡Grande!

EduardoJBPOLLO
Activity Score 32
Creative Director
talkingisfree's picture

This is a GREAT story until it gets to Ikea and everything falls down and it gets disappointing. The ending seems just glued to the story without a nice tie.

talkingisfree
Activity Score 2712
Art Director
JuCanon's picture

Yeah, I also find the end a bit disappointing but the fact that this is an ad for Ikea and that they succeed in telling such a story with a chair and a old man, this is genius.

JuCanon
Activity Score 6
Planner
kleenex's picture

This is a solid ad. I did not see anything wrong with the ending.

kleenex
Activity Score 58791
Web Designer/Developer
Jiin Polanco's picture

the complete commercial passes rising and stays on a high, but the end makes falter a little, but that little can be felt.

Jiin Polanco
Activity Score 2
Gorillad's picture

great insight

Gorillad
Activity Score 392
Editor
CrackerJackFlash's picture

cute

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

smacvertising's picture

GOLD.

smacvertising
Activity Score 20
Copywriter
cognitive's picture

Awesome when he gets the chair tattoo. This works well because it makes furniture adventurous.

cognitive
Activity Score 181
Producer/Director at Austin, Texas |

www.cognitivefilms.com

creativewindows's picture

This 2 minute video makes me smile. Small changes can lead to extraordinary results :)

http://www.creativewindow.com/window-replacement-campbell-ca.php

creativewindows
Activity Score 2
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