Description
Film advertisement created by SCPF, Spain for IKEA, within the category: House, Garden.
Creatives: Toni Segarra, David Caballero
Account Handling: Natalia Cazcarra, Alba Bobillo, Laura del Burgo
Producer: Lorena Toquero
Director: Pep Bosch
Production company: Garlic
This is a GREAT story until it gets to Ikea and everything falls down and it gets disappointing. The ending seems just glued to the story without a nice tie.
Yeah, I also find the end a bit disappointing but the fact that this is an ad for Ikea and that they succeed in telling such a story with a chair and a old man, this is genius.
This is a solid ad. I did not see anything wrong with the ending.
the complete commercial passes rising and stays on a high, but the end makes falter a little, but that little can be felt.
Awesome when he gets the chair tattoo. This works well because it makes furniture adventurous.
This 2 minute video makes me smile. Small changes can lead to extraordinary results :)
http://www.creativewindow.com/window-replacement-campbell-ca.php
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