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One Room Paradise

Agency Network: 
Published/Aired: 
July 2013

Description

IKEA is launching a new campaign in the UK and Ireland, titled ‘Make Small Spaces Big’, which examines how space efficiency can improve your life at home. The work continues the brand’s strategy to demonstrate an understanding of the everyday challenges that people face in their homes.

Film advertisement created by Mother, United States for IKEA, within the category: House, Garden.

Advertising Agency: Mother, USA
Photographer: Leandro Farina
Director: Megaforce
Production Company: Riff Raff Films
Producers: Cathy Hood, Matt Fone
Editor: Joe Guest / Final Cut
Post Production: Finish
Sound Design: Sam Ashwell / 750mph
DoP: Ben Smithard
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Highest Rated

certaintly's picture

way too long

certaintly
Activity Score 3994
certaintly's picture

way too long

certaintly
Activity Score 3994
Kikin's picture

Is it wrong if I got turned on by that Barbie?

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

ivan's picture

Oversharing, eh? :)

ivan
Creative Director at Ads of the World
morse's picture

Cool song.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Meredith Singh's picture

Yeah, why so long? I couldn't finish half of it.

Meredith Singh
Activity Score 407
Art Director
kleenex's picture

Why??

kleenex
Activity Score 57541
Web Designer/Developer
GrumpyArtDirector's picture

Beyond creepy.

GrumpyArtDirector
Activity Score 858
Art Director
Temple's picture

You nailed this.

Temple
Activity Score 11341
Creative Director
monoliz's picture

horrible execution for campaign named "Make Small Spaces Big"

monoliz
Activity Score 1304
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