Not Like Any Other Book Case

Agency Network: 
September 2018


With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country.

The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness.

Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Advertising Agency: Dentsu Impact, Bangalore, India
Director: Joyeeta Patpatia
Production Company: Bang Bang Films
Chief Creative Officer: Soumitra Karnik
Creative Head, Bangalore: Amish Sabharwal
Associate Creative Director: Prachi Sharma
Group Head: Twisha Ahuja
Creative Supervisor: Pablo D’costa
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