Next Generation

Agency Network: 
February 2020


IKEA has been a natural part of people’s lives for almost 80 years. Their products and solutions have helped out to create a better everyday life by supporting people in all kinds of life situations. With the film IKEA want to inspire people to a more sustainable lifestyle by portraying how an old armchair and all the memories that are connected to it can be passed on to a new generation. Because a sustainable lifestyle is not only about choosing sustainable products, it’s also about letting existing products get a prolonged life.

Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Production Company: Bacon Cph
Creatives: Jesper Holst, Mark Ardelius, Rickard Beskow, Eva Wallmark, Michal Sitkiewicz
Account Manager: Kjell Månson
Production Manager: Anna Nolendorfs
Planner: Jerker Winther
Agency Producer: Leila Widgren
Director: Martin Werner
Producer: Ditte Glass
Dop: Jakob Ihre
Editor: Nicolaj Monberg
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