New Chapter

Agency Network: 
September 2019


Fall is the time of year when many are moving out and life takes a new turn. For some it’s a moment of joy, for others, it’s a bit sad. In this film New Chapter, we portray the beautiful relationship between a mother and a daughter and how an old bookshelf filled with memories can get a new life in a new home.

Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Film Production:: Bacon CPH
Music Supervisor: Upright Music
Director: Martin Werner, Bacon CPH
Agency Producer: Leila Widgren
Account Manager: Anna Nollendorfs
Strategist: Jerker Winther
Client Director: Kjell Månsson
Copywriter: Rickard Beskow, Mark Ardelius
Art Director: Eva Wallmark, Jesper Holst
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