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Agency Network: 
August 2011


Strategic Planner: Fiona Lake

Film advertisement created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Advertising Agency: The Monkeys, Australia
Executive Creative Directors: Justin Drape, Scott Nowell
Creative Director: Leslie Ali
Creatives: Tim Green, Tim Cairns
Head of Broadcast: Thea Carone
Executive Planning Director: Fabio Buresti
Group Content Director: Clare Jones
Content Director: Kate Blackadder
Content Manager: Ted Bergeron
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
DOP: Russell Boyd
Sound Design and Mix: Simon Kane / Song Zu
Music: Elliot Wheeler
Producer: Emma Hoy / Turning Studios
Post Production: Fin Design and Effects
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Highest Rated

atb2005's picture

You mean the spot below?

I dig it! :)

Activity Score 13547
Reality Check's picture

This is a commercial that knows it's ridiculous, and does little to deny it.

Reality Check
Activity Score 2545
morse's picture

Perfect. Funny and good message.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kurtberengeiger's picture

IKEA göes Braveheart

Activity Score 7357
atb2005's picture

Well, at least this wasn't made for the UK market. I love Three Drunk Monkeys, but I find this underwhelming. So I am not getting all the attention it gets.

Activity Score 13547
Roger Keynes's picture

Great fun. Solid prop. Aussies will dig it.
Interested to see if this gets picked up, globally.
May have a tad too much CUB 'Big Ad' in it.
Don't like IKEA's 'Kitchens' tvc, atb?

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

atb2005's picture

You mean the spot below?

I dig it! :)

Activity Score 13547
Jackbr's picture


Activity Score 1500
Art diretor |


Glut's picture

this huge group of people trying to get my attention didn´t achieve it. sorry

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
erskine's picture

Cool concept, well timed and executed. It certainly got the point across!

Activity Score 21
Creative Director at Onseeker Technologies
Troll's picture

The whole battle-scene idea has been done a fair-bit but this was fun to watch. It ended better than it started.
Loved the scene of the guy fiddling with his keys.

Activity Score 672
Copywriter |


jackblack's picture

This is a big ad a fucking big ad, this is another big ad. Another big ad, from Australia, this is so fucking big. Please come up with a big idea that hasn't been done before mates.

Activity Score 2366
Art Director
Temple's picture

Seems like an IKEA launch TV ad, which is probably not the case, hasn't IKEA been around for ages in Australia? Not to mention that people running with furniture implies furniture is really really cheap.

Activity Score 11339
Creative Director
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