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Agency Network: 
Published/Aired: 
August 2011

Description

Strategic Planner: Fiona Lake

Film advertisement created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Advertising Agency: The Monkeys, Australia
Executive Creative Directors: Justin Drape, Scott Nowell
Creative Director: Leslie Ali
Creatives: Tim Green, Tim Cairns
Head of Broadcast: Thea Carone
Executive Planning Director: Fabio Buresti
Group Content Director: Clare Jones
Content Director: Kate Blackadder
Content Manager: Ted Bergeron
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
DOP: Russell Boyd
Sound Design and Mix: Simon Kane / Song Zu
Music: Elliot Wheeler
Producer: Emma Hoy / Turning Studios
Post Production: Fin Design and Effects
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Highest Rated

atb2005's picture

You mean the spot below?
http://www.youtube.com/watch?v=mweZH3bOFG4&feature=feedf

I dig it! :)

atb2005
Activity Score 13557
Reality Check's picture

This is a commercial that knows it's ridiculous, and does little to deny it.

Reality Check
Activity Score 2549
morse's picture

Perfect. Funny and good message.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kurtberengeiger's picture

IKEA göes Braveheart

kurtberengeiger
Activity Score 7326
Copywriter
atb2005's picture

Well, at least this wasn't made for the UK market. I love Three Drunk Monkeys, but I find this underwhelming. So I am not getting all the attention it gets.

atb2005
Activity Score 13557
Roger Keynes's picture

Great fun. Solid prop. Aussies will dig it.
Interested to see if this gets picked up, globally.
May have a tad too much CUB 'Big Ad' in it.
Don't like IKEA's 'Kitchens' tvc, atb?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

atb2005's picture

You mean the spot below?
http://www.youtube.com/watch?v=mweZH3bOFG4&feature=feedf

I dig it! :)

atb2005
Activity Score 13557
Jackbr's picture

Funny.

Jackbr
Activity Score 1500
Art diretor |

JackBR

Glut's picture

this huge group of people trying to get my attention didn´t achieve it. sorry

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
erskine's picture

Cool concept, well timed and executed. It certainly got the point across!

erskine
Activity Score 21
Creative Director at Onseeker Technologies
Troll's picture

The whole battle-scene idea has been done a fair-bit but this was fun to watch. It ended better than it started.
Loved the scene of the guy fiddling with his keys.

Troll
Activity Score 677
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

jackblack's picture

This is a big ad a fucking big ad, this is another big ad. Another big ad, from Australia, this is so fucking big. Please come up with a big idea that hasn't been done before mates.

jackblack
Activity Score 2362
Art Director
Temple's picture

Seems like an IKEA launch TV ad, which is probably not the case, hasn't IKEA been around for ages in Australia? Not to mention that people running with furniture implies furniture is really really cheap.

Temple
Activity Score 11341
Creative Director
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