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Happy Inside

Agency Network: 
Published/Aired: 
September 2010

Description

Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Advertising Agency: Mother, London, UK
Creative Director: Feh Tarty
Prod Company: Stink
Director: Adam Berg
DP: Richard Stewart
Producer: Ben Croker
Editorial: Trim
Editor: Paul Hardcastle
Telecine: Moving Picture Company
Colorist: Paul Harrison
Post / Effects: Absolute Post
Lead Flame Artist: David Smith
EP: Andrew Swepson
Sound Designer: Anthony Moore
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Highest Rated

Guest's picture

great ad..so sad that the ikea's logo is one of the ugliest logos in the market in my opinion

Guest
atb2005's picture

Watch the making of this spot on YouTube. Nice job, Mother!

atb2005
Activity Score 13557
Hiperion's picture

yeah!!! lovely making of!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
LeeHarvey's picture

Brilliant insight and execution. Kudos!

LeeHarvey
Activity Score 3045
Creative Director
talkingisfree's picture

Niiice

talkingisfree
Activity Score 2712
Art Director
Hiperion's picture

Simply perfect, guys. One of the ad of my life...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Libor Oubrecht's picture

Fucking good!
Watch making of: http://www.youtube.com/user/IKEAcats#p/u/2/vCB7RqGS684
it's even more interesing than commercial itself:)

Libor Oubrecht
Activity Score 309
Copywriter
Guest's picture

I wish ads here in the states were half this good. I might use my DVR less.

Guest
aRianna23's picture

Awesome job! Huge hurray for you guys at Mother!

on a more personal voice... what about people who don't like cats :(

aRianna23
Activity Score 281
Media Buyer at CultureSpan Marketing
Guest's picture

who cares about these pricks

Guest
Reality Check's picture

There just isn't anything that can touch IKEA: Happy Inside. It's the cats' whiskers; hell it's the dogs' bollocks -- lets just say it's pretty damned good.

Reality Check
Activity Score 2549
alexander_bickov's picture

Great direction

alexander_bickov
Activity Score 3281
ROIZENGH's picture

Nice job but really enough with the kittens the internet is already full with them

ROIZENGH
Activity Score 7
Guest's picture

great ad..so sad that the ikea's logo is one of the ugliest logos in the market in my opinion

Guest
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