Everyday Heroes

Agency Network: 
March 2015


Film advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Advertising Agency: Forsman & Bodenfors, Stockholm, Sweden
Art Director: Adam Ulvegärde
Copywriter: Joakim Labraaten
DoP: Jan Velicky
Agency Producer: Jens Odelbring
Designer: Martin Joelsson
Senior Account Director: Olle Victorin
Account Directors: Katarina Klofsten, Maria Hallenborg
Digital Producers: Peter Gaudiano, Jimmy Wulff
Production Company: Anonymous Content
Director: Joachim Back
Producer: Brian Quinlan
Executive Producer: Eric Stern
Editor: Jeppe Bodskov
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damnson's picture

Hate this brand, but this is very nice.

Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

solid voice over.

Activity Score 58791
Web Designer/Developer
Darkwing Duck's picture

Hey this was a nice approach to advertising by showing 'action' shots of inanimate objects that weren't moving or doing anything. This ad attempts to humanize these everyday objects by giving them jobs and showing them in the process of those jobs. The toilet paper spool holder, it never fails to hold the TP regardless of what might be going on around it. The faucet, yeah that thing gets spit on and knocked around but always dispenses the water when needed warm or cold. And the toilet scrubber brush and caddie, they have the worst job out there scrubbing our toilets clean. And, of course, they never complain but just diligently continue to execute their responsibility without fail. By the end of the ad I caught my self saying, 'I wouldn't want that job.' So I guess a hearty 'Job Well Done' to Ikea for an interesting ad.

Darkwing Duck
Activity Score 18
winny4's picture

IKEA does it again! Nicely done.

Activity Score 6
Copywriter at BluePrint Marketing Ltd. |

Life without advertising is boring.

Hadrons's picture

Epic with a big smile.

Activity Score 6064


raw tuna's picture

Nice narrative

raw tuna
Activity Score 837
General Manager
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