With themes such as divorce, teenage angst and adoption Ikea has portrayed modern family life in Sweden in a series of films. In this latest one a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place.
This is the fourth ad under the concept “Where life happens” created by Swedish agency Åkestam Holst and directed by Martin Werner, Bacon.
Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.
Creative Director: Magnus Jakobsson
Art Director: Jesper Holst
Copywriter: Mark Ardelius
Client Director: Kjell Månsson
Agency Producer: Leila Widgren
Production Company: Bacon
Director: Martin Werner
Executive Producer: Petra Johansson
DOP: Marcel Zyskind