Renewing ties with loved ones and take time to be together:
Here is what IKEA invites us to do in a film full of tenderness.
The new campaign by Buzzman can be seen on TV and on digital as of the 28th October.
Adolescence is a transitional period when parents and teenagers move away from each other. Friends and an ultra-connected environment often take precedence over daily life, instead of enjoying precious moments spent with family.
That’s why IKEA invites them to take a break and spend more time reconnecting all generations around the kitchen.
Directed by Ben Liam Jones, this new film, popular and pragmatic, features a father who uses his imagination to spend time and re-forge a bond with his son. Thanks to its functional and user friendly design, the IKEA kitchen becomes a real playground in which to revive complicity… A story that the soundtrack highlights with a cover by José James of Bill Withers’ famous song “Lean on me”.
According time to reconnect with each other has never been easier.
The campaign will be deployed on TV (30” and 20” versions) and on digital as of the 28th October.
Film advertisement created by Buzzman, France for IKEA, within the category: House, Garden.
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Director: Sébastien Partika
Art Director: Raphaël Ghisalberti
Copywriter: Constance Godard
Associate Director: Isaure Goetz
Account Manager: Clémence Gateau
Account Executive: Agathe Coquillon
Head of Strategic Planning: Clément Scherrer
Social Media Consultant: Félix Brunot
Social Media Consultant: Juliette Batte
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
TV Production: Géraldine Bourguignat
TV Production: Katya Violi
Sound Production: Schmooze
Director: Ben Liam Jones
Producer: Gaspard Chevance
Music Cover by José James “Lean on me” (Bill Withers)