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BAD AD Ad

Agency Network: 
Published/Aired: 
April 2018

Description

We meet a family watching a thrilling movie that suddenly is interrupted by a commercial brake. The magic is gone and like so many others this family choses to leave their cosy sofa to do other things. This is when Ikea takes the opportunity to do some advertising. Prices appear on chosen items who now stands out well when the family is gone. Except for the family dog who doesn't have a clue.

Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Magnus Jacobsson
Art Director: Jesper Holst
Copywriter: Mark Ardelius
Director: Martin Werner / Bacon Cph
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