IKEA is in pursuit of an audacious ambition: to help 1 billion people live better lives within the limits of the planet by 2030. In an effort to help reach its goal, IKEA has also committed to using only renewable and recycled materials in its products by 2030, sourcing only recycled or renewable wood by 2020 and producing as much renewable energy as it consumes by 2020.
Film advertisement created by Anomaly, Netherlands for IKEA, within the category: Retail Services.
Production Company: Newland
Director: Casper Balslev
Director of Photography: Sebastian Winterø
Executive Producer: Thor Brammer Jacobsen
Producer: Sandra Heavey
Editing House: Littlemachine
Editor: Peter Brandt
Colorist: Sofie Borup / Company 3 NY
Audio Mix: Alex Nicholls-Lee / WAVE Studios Amsterdam