The Kiss

Agency Network: 
August 2021


When Japan finally surrenders to Allied troops at the end of World War II, the United States was in a frenzy. A massive celebration with thousands of Americans took over Times Square in a day that became known as “V-J Day,” or Victory Over Japan Day.

Among confetti and fireworks, an image has gone down in history as an icon of passion: the famous photo of a sailor kissing a nurse. However, it turns out that the story is not as romantic as many might imagine.

Film advertisement created by Bolero, Brazil for Iguatemi, within the categories: Public Interest, NGO, Retail Services.

Advertising Agency: Bolero, Fortaleza, Brazil
Digital: Rock Digital
Creative Director: André Mota, Bruno Nastri
Art Director: Bruno Nastri, Sylvio Leal
Copywriter: Thómas Fernandes
Illustrator: Moésio Fiuza
Producer: Fabio Chabert
Editor: Eduardo Hartmann
Production Company: Sanfona Filmes
Sound Design: Lógico!
Account Manager: Adyna Cavalcante
Client: Benjamim Oliveira, Rachel Mendonça
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