The Trophy

Agency Network: 
November 2021

Part of Collection


For the fourth year running, IGA has released a special short film for the holiday season. The Trophy is a story of hope, reconnection, and shared passions, conceived by creative agency Sid Lee.

This year, there’s a new ingredient in the storyline: a love of hockey that spans the generations and brings people together. Every time the story is shared on social media, IGA will contribute $1* in support of the Montreal edition of Scotiabank Girls HockeyFest, taking place in 2022. The Scotiabank-led event is designed to make hockey more accessible to young girls and teach them valuable skills that will serve them well both on and off the ice.

Film advertisement created by Sid Lee, Canada for IGA, within the categories: Food, Sports.

Advertising Agency: Sid Lee, Montréal, Canada
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