For the third year in a row, IGA supermarkets are launching an animated film for the holidays, titled Made with love, in collaboration with the creative agency Sid Lee. This tale, about the ripple effects of sharing and food’s ability to bring people together, also supports a fundraiser with animated origami, available in all IGA stores across Quebec. The goal is to help finance research in the area of pediatric oncology for the Fondation Charles-Bruneau.
Three different folded-up “Origaminis” inspired by the short film come to life thanks to augmented reality: Snackin’ Santa, Carole’s Carols, and the Ping-Pong Penguin.
Film advertisement created by Sid Lee, Canada for IGA, within the category: Retail Services.