New campaign for IFAW (International Fund For Animal Welfare) introduces the cuddly toy Suzy Puppy with mock toy ad, Parliamentary launch (with every single MP being sent an actual Suzy Puppy toy) and appearances in selected independent toy shops, vets and grooming shops. The campaign for IFAW aimed at highlighting the epidemic of breeders and smugglers producing puppies solely for profit – puppies who are generally taken from their mothers too young and have birth and health defects – such as Parvo Virus, Dysentery and Conjunctivitis. The star of the campaign, which has three distinct elements, is a stuffed toy puppy called Suzy Puppy.
Film advertisement created by JWT, United Kingdom for IFAW, within the category: Public Interest, NGO.
Executive Creative Director: Russell Ramsey
Creative Director: David Masterman
Creatives: Claudia Southgate, Miles Bingham
TV Producers: Rachael Long, Jenny Busby, Ed Thorn
Senior Account Manager: Charlotte Humphries
Project Manager: Kate Duncan
Director: Sophia Ray
Production Company: Nice & Polite
Editor: Dave Davis
Sound: Jeff Smith / 750