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Choose tap water

Agency Network: 
Published/Aired: 
July 2014

Description

ID&T strives to offer fresh, filtered and free tap water at all their festivals.

Film advertisement created by Delight, Netherlands for ID&T, within the category: Recreation, Leisure.

Advertising Agency: Delight Agency, Amsterdam, The Netherlands
Creative Director: Maarten van Huijstee
Art Director: Nick van Beijnen
Copywriter: Bram van Leeuwen
Animation: David de Bruijne
Illustration: Tim Boelaars
Production: Delight Agency
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sacrilegend's picture

Overlong, boring, the furthest possible thing from a creative idea, and worst of all, there's not an insight in sight.

sacrilegend
Activity Score 3394
Copywriter
damnson's picture

Yes, yes, yes and yes. Thank you.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

LeeAnderson's picture

Agreed, and what about the fact that a lot of bacterias are found in tapwater, which is one of the reasons why people prefer to buy a bottle ? To make tapwater more popular, price isn't the only argument, there's also the fact that you should make people gain confidence in tapwater.

LeeAnderson
Activity Score 173
kleenex's picture

But I want my over priced bottled water that is just filtered tap water.

kleenex
Activity Score 58667
Web Designer/Developer
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