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Agency Network: 
Published/Aired: 
November 2009

Description

Film advertisement created by SmithGifford, United States for Identity Guard, within the category: Professional Services.

Advertising Agency: SmithGifford, Washington DC, USA
Creative Director: Bruce Gifford
Art Director: Kevin Richards
Copywriter: Bruce Gifford
Agency Producer: Dana Cole
Production Company: The Sweetshop
Director: Paul Goldman
Post Production: Crew Cuts
Editor: David Cornman
Music: Beacon Street
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Highest Rated

Lastlab's picture

I love whe ads play with our prejudice!!!

Lastlab
Activity Score 63
JobstVonHeintze's picture

It's always nice to play with the expectations and prejudices of the audiences like they did in this clip.

And also good to know, that the fashion business and the shoe industry in Nigeria is developing so well and is already serving a worldwide market with their original products. I wasn't aware of that fact yet. Or does the ad tell the audience, that it is safe and ok to buy fraudulent copies from questionable sources?

JobstVonHeintze
Activity Score 65
Photographer
gmint7's picture

no.

good point.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

pulautikus's picture

caught me by what a nice surprise - faith restored.

pulautikus
Activity Score 118
Creative Director at kuala lumpur
Prof's picture

somehow i liked that twist

Prof
Activity Score 1449
Copywriter |

Quite really.

satrianee's picture

very much with JobstVonHeintze!!!

These kind of advertising got me used to consider them as they have two totally separate issues within: visual - message. Watched the visual as a cute clip and enjoyed... Hate the message especially if it is intended.

satrianee
Activity Score 3748
Guest's picture

This racist commercial relies on your prejudices and in doing so only reinforces them. You are left thinking, "boy that was scary when that black guy got that credit card information, good thing this one wasn't a criminal like other black, but he sure did look shifty."

http://kissmyblackads.blogspot.com

Guest
mandark_123's picture

awesome!!!

mandark_123
Activity Score 3017
alexander_bickov's picture

Nice!

alexander_bickov
Activity Score 3281
Lastlab's picture

I love whe ads play with our prejudice!!!

Lastlab
Activity Score 63
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