Male Cancer Awareness

Agency Network: 
March 2018


Mottumars (Moustache–March) is a yearly cancer awareness campaign for the Icelandic Cancer Society, mainly focusing on cancers in men.

The 2018 campaign is about prostate cancer, which is the most common cancer amongst Icelandic men. The look and feel of the campaign draws inspiration from a predominantly male trope: the classic barber shop, a place frequented by men throughout the years.

In the television advertisement we see a man go about his daily routine. He is obviously troubled by something, and is most likely experiencing symptoms of prostate cancer. Mentally and physically exhausting symptoms of a life threatening illness are not easy to ignore. Especially not when they – literally – come to life in the shape of a cheery and colorful barber shop quartet that constantly follows you around describing the symptoms of prostate cancer — through song and dance, of course.

Produced by the advertising agency Brandenburg in collaboration with Republik Film Productions. Original song: “Mister Sandman” by Pat Ballard.

Film advertisement created by Brandenburg, Iceland for Icelandic Cancer Society, within the category: Public Interest, NGO.

Advertising Agency: Brandenburg, Reykjavík, Iceland
Creative Director: Hrafn Gunnarsson
Art Directors: David Baldursson, Dora Haraldsdottir
Copywriter: Bragi Valdimar Skulason
Director: Magnus Leifsson
Illustrator: Thorvaldur Gunnarsson
Account Planner: Benedict Hauksson
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