Watson on personalization

Agency Network: 
September 2016


Film advertisement created by Ogilvy, United States for IBM, within the category: Electronics, Technology.

Advertising Agency: Ogilvy, New York, USA
Chief Creative Officer North America: Steve Simpson
Managing Director: Liam Parker
Executive Creative Director: Jeff Curry
Executive Group Director: Jeremy Kuhn
Executive Producer: Steve Ford
Senior Producer: Joe Maire
Creative Directors: Richard Wallace, Niels West
Copywriter: Stephanie Cajucom
Art Director: Dennis Kung
Account Executive: Emilia Pittelli
Assistant Account Executive: Mina Mukherjee
Planning Director: Eva Augustyn
Brand Planner: Nika Gokhman
Lead Production Company: Pytka
Director: Joe Pytka
Executive Producer: Gretchen Siss
Production Supervisor: Yin Yo
Assistant Director: Randy Fletcher
Assistant Camera: JD Murray
Iceland Production Company: Pegasus Pictures
Production Manager: Richard Scobie
Prague Production Company: Stillking Film
Executive Producer: Adam Lux
Edit Company: Friendshop!
Executive Producer: Melissa Mapes
Senior Editor: Tim Wilson
Editor: Joe Kell
Producer: Adam Roe
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