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The box

Agency Network: 
Published/Aired: 
January 2017

Description

“The Box” it’s a moving story about a family spending Christmas at grandpa’s place. A very special grandfather, who keeps his most precious travel memories in a wooden box. Memories that he recalls along with his grandchildren, telling them amazing stories about his journeys, on Christmas day. This simple and charming story shows us how traveling is one gift you’ll never forget.

Film advertisement created by Ogilvy, Spain for Iberia, within the category: Transport.

Advertising Agency: Ogilvy & Mather, Madrid, Spain
General Creative Director: Paulo Areas
Creative Director: Pablo Cachón
Art Directors: Poline Atencio, Felipe Braz Costa
Copywriters: Federico Moreno, Olimpia Muñoz
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Highest Rated

Dzsoi's picture

I like it a lot, a box of memories is a nice symbol of experiences collected over the years, and I can't recall airlines or travel agencies using it.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

not that bad..

kleenex
Activity Score 58657
Web Designer/Developer
Adawan's picture

Feels rushed and unoriginal...

Adawan
Activity Score 92
Other
Dzsoi's picture

I like it a lot, a box of memories is a nice symbol of experiences collected over the years, and I can't recall airlines or travel agencies using it.

Dzsoi
Activity Score 8611
Copywriter
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