Perfume

Campaign
Agency Network: 
Published/Aired: 
December 2009

Also From This Campaign 2

Description

Film advertisement created by The Jupiter Drawing Room, South Africa for Hyundai, within the category: Automotive.

Advertising Agency: Jupiter Drawing Room, Cape Town, South Africa
Agency Producer: Ruth Chowles
Creative Director: Gareth McPhearson
Copywriter: Dave Topham
Art Director: Gareth McPhearson
Director: Miles Goodall
Director of Photography: Miles Goodall
Production Co & City: Suburban, Johannesburg
Producer: Janine Van Assen
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Highest Rated

shahidali's picture

i share the concern pointed by LeeMoh. it has the Arab touch. it shows the Aoud (arab perfume made from expensive wood oil), the lighting popular in arab and has connotation of being expensive and the music is also very arab. may be, the ad is made by the SA agency for middle east market.

the ad to me is very well made. the comparision speaks of superiroity (not functionally though) and the DoP adds immense value. the music also takes an upbeat at the right moment as soon as the car comes in the frame. well done.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

alexander_bickov's picture

Something with sound. Error!

alexander_bickov
Activity Score 3281
ivan's picture

Very sorry, conversion issue. Fixed it by hand.

ivan
Creative Director at Ads of the World
satrianee's picture

No composing could save these anyway... What is the message, is it luxurious? How?

satrianee
Activity Score 3746
swamijivanutsav's picture

Sorry! .... not convincing at all !

swamijivanutsav
Activity Score 122
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

germanhudders's picture

I actually like this one, the message is not a one benefit message, but i dont think it has to be that way either

germanhudders
Activity Score 336
Copywriter at Droga5
pinkads's picture

i liked it...

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

LeeMoh's picture

Made in South Africa and using Arabs?

LeeMoh
Activity Score 424
shahidali's picture

i share the concern pointed by LeeMoh. it has the Arab touch. it shows the Aoud (arab perfume made from expensive wood oil), the lighting popular in arab and has connotation of being expensive and the music is also very arab. may be, the ad is made by the SA agency for middle east market.

the ad to me is very well made. the comparision speaks of superiroity (not functionally though) and the DoP adds immense value. the music also takes an upbeat at the right moment as soon as the car comes in the frame. well done.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

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