Jewel

Campaign
Agency Network: 
Published/Aired: 
December 2009

Also From This Campaign 2

Description

Film advertisement created by The Jupiter Drawing Room, South Africa for Hyundai, within the category: Automotive.

Advertising Agency: Jupiter Drawing Room, Cape Town, South Africa
Agency Producer: Ruth Chowles
Creative Director: Gareth McPhearson
Copywriter: Dave Topham
Art Director: Gareth McPhearson
Director: Miles Goodall
Director of Photography: Miles Goodall
Production Co & City: Suburban, Johannesburg
Producer: Janine Van Assen
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Highest Rated

u2u2xxx's picture

i like this concept

u2u2xxx
Activity Score 10
jackmancer2017's picture

Ehm...? lol

jackmancer2017
satrianee's picture

That expensive eh? :)

satrianee
Activity Score 3734
germanhudders's picture

Definitely a degree of luxury is their message

germanhudders
Activity Score 332
Copywriter at Droga5
Mike Max's picture

Kinda bring down the effect of luxury when the copy says "it's just a car".

So much anticipation were built up with reference to pearl (just a sand), diamond(just a rock) and gold(just a metal).
I thought the car should be credit one notch above them.

Just my 2 cents worth~

Mike Max
Activity Score 11
Art Director
D Jaaaaaaaaaaaz's picture

agree with Mirikuaro

D Jaaaaaaaaaaaz
Activity Score 14
Copywriter |

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u2u2xxx's picture

i like this concept

u2u2xxx
Activity Score 10
Ahmed Bahaa's picture

this is a very nice concept except 1 thing.. it's just a car withdraw the expensive thing in the ad..

Ahmed Bahaa
Activity Score 394
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

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