ix35 drive

Agency Network: 
April 2013


The ad was created to support the facelift of one of Hyundai’s most loved vehicles, the ix35. Although the ix35 comes with a host of features standard, the creative team decided to focus the upgraded SUV's rear-view parking camera. The ease and confidence with which an ix35 driver can reverse is dramatized by an epic on- and off-road adventure, which culminates in a surprise ending that isn't too difficult to guess, after being told about the camera...

Film advertisement created by The Jupiter Drawing Room, South Africa for Hyundai, within the category: Automotive.

Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Directors: Ross Chowles, Jonathan Beggs, Lucas van Vuuren
Art Director: Hayley de Vantier
Copywriter: Jonathan Warnke
Agency Producer: Colleen Christians
Group Account Director: Katie Dally
Account Manager: Isabella de Villiers
Production company: Golden Planes
Director: Porteus Xandau
Producer: Ruth de Vantier Chowles
Editor: Amy Daneel
Post Production: Stylus Group
Audio: Resonate
Composer: Black Keys
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certaintly's picture

very clever. very creative. nicely produced. fun. good job

Activity Score 3984
CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |


kleenex's picture

I like.

Activity Score 58777
Web Designer/Developer
monoliz's picture

everything is in its place. good

Activity Score 1304
The Satterfield Agency's picture

Very nice! Memorable concept, but still clearly communicates the message. That combination is rare these days.

The Satterfield...
Activity Score 4
Public Relations at The Satterfield Agency |

JESSICA SATTERFIELD-REYNA * www.TheSatterfieldAgency.com * LinkedIn: www.LinkedIn.com/in/JessicaSatterfield

Sacrilegend's picture

Massive applause to this team.

Activity Score 3394
cwriter79's picture

Nice twist. Thought this was another boring car ad until the end.

Activity Score 956
Copywriter at Cargo, LLC.
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