Tomorrow wants its car back

Agency Network: 
July 2021


Hyundai is to launch its new brand organising idea this month, called “Imagine that” with the all-new TUCSON SUV in a campaign that brings Australians closer to tomorrow’s car today by creative agency, Innocean Australia. The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new TUCSON as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021.

Film advertisement created by Innocean, Australia for Hyundai, within the category: Automotive.

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